Frozen Yogurt, Reimagined: Mimis Lands in SoHo

Mimis, the forward-thinking frozen yogurt brand known for reimagining the category, has opened a 700 SF corner location at 231 Lafayette Street on the corner of Spring and Lafayette. This high-visibility storefront marks an important step for the brand as it introduces its concept to the New York market. The deal was secured by REQCE Commercial, who identified and negotiated the ideal space to match Mimis’ bold vision.

The Vision: Introducing a New Kind of Frozen Yogurt

Mimis isn’t just another frozen yogurt shop—it’s a brand built on creativity, culture, and a new approach to an iconic treat. With a powerful social media presence that quickly gained viral traction, Mimis needed a location that would amplify its buzz and give the brand the right stage to make a memorable debut.

Why 231 Lafayette Street?

• Iconic Corner Location: Situated at one of SoHo’s busiest intersections, the storefront ensures maximum visibility and constant foot traffic.

• Trendsetting Neighborhood: Surrounded by fashion, art, and culture, the space reflects Mimis’ forward-thinking brand identity.

• Perfect Scale: At 700 SF, the space provides just the right footprint to launch, refine, and showcase their concept.

REQCE’s Approach: Matching Vision with Opportunity

REQCE drew on their market expertise and landlord relationships to secure this unique corner space with terms that positioned Mimis to succeed from day one. By aligning location strategy with brand momentum, REQCE helped set the stage for Mimis to not only launch but also build toward the future.

With their debut storefront now open at 231 Lafayette Street, Mimis has the visibility, energy, and neighborhood cachet to grow their following and shape what’s next in the frozen yogurt space.

Another example of how REQCE delivers opportunity—where vision, execution, and market insight come together.